Happy Channel

This is a project I have worked on in the first part of 2016. Before this rebranding the channel’s name was Euforia Lifestyle TV and it was oriented mainly towards the female audience. When I joined the team the artwork was ready (including the basic logo animation). My task was to refine the logo animation, to enhance the particle system, to find an animation for the background elements and to handle the final compositing. For the background I used a system of layers unfolding, a combination of glossiness and the delicacy of a flower. The result had to be a bright, joyful station ident. I have also created editable after effects projects for line-ups, promo-end, next and IPP.
Art director is Cristian Brustur. The project was coordinated by Radu Bogdan “Crizze” – lead of the creative department and on upper level by Cristina Jura – managing the brand.