News package design study

News broadcast package / Realitatea TV / Romania / 2014

This is a design study I have made in 2014 for Realitatea TV. It is a brief look in a slightly new direction for channel’s branding. At that time Realitatea TV’s branding was relying on the square/cube shape. I tried to alter that shape a bit by tilting on side of the square I order to have a smoother transition from old to new identity. I also wanted to explore the wire trajectory design – something I believe it still has a lot of potential. For this project I covered the concept and 3D/animation/compositing.